Privacy Policy

Privacy Policy 7c77 — Your Data Protection

At 7c77, your privacy is more than a legal obligation — it is our commitment. This document clearly explains how we collect, use, store, and protect your personal information as a user of our platform.

Last Updated: 1 January 2026
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Confidential & Secure

How 7c77 Protects Your Information

We invest in the best technology and procedures to ensure your personal data remains safe and secure at all times.

Advanced Encryption

All data transmitted between your device and 7c77 servers is protected using 256-bit SSL encryption technology — the same standard used by leading banking institutions in Malaysia. Your sensitive information is never transmitted in plain text.

Secure Data Storage

Your personal data is stored on servers protected by multi-layered firewalls, intrusion detection systems, and strict access controls. Only authorised personnel may access user information, and every access is logged for audit purposes.

User Access Controls

You have full control over your account through two-factor authentication (2FA), real-time login notifications, and the ability to review and update your personal information at any time via your account dashboard.

No Data Sales

7c77 does not sell, rent, or disclose your personal information to third parties for marketing purposes without your explicit consent. Your data belongs to you — we only use it to deliver better service.

Right of Access & Rectification

You have the right to request a copy of the personal information we hold, correct any inaccurate or incomplete information, and request deletion of your data subject to applicable legal and operational requirements.

Regulatory Compliance

The 7c77 Privacy Policy is structured in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international guidelines. We update this policy periodically to ensure ongoing compliance with legislative changes.

1 Introduction

Welcome to 7c77, an online sports betting and casino platform operating for users in Malaysia. We understand that your trust in us depends not only on the quality of our games and services, but also on how we handle the personal information you entrust to us.

This Privacy Policy details how 7c77 collects, processes, stores, shares, and protects your personal data when you register, log in, and use our platform. This policy also explains your rights regarding that personal data and how you may exercise those rights.

By registering an account or continuing to use the 7c77, you agree to the collection and use of your personal information as described in this Privacy Policy. If you disagree with any part of this policy, we encourage you to contact our team for further discussion before making a decision.

This Privacy Policy should be read together with Terms and Conditions and Responsible Gaming Policy 7c77 for a more comprehensive understanding of your rights and responsibilities as a user of our platform.

2 Information We Collect

7c77 collects your personal information through several methods depending on how you interact with our platform. Generally, the data we collect falls into three main categories:

A. Information You Provide Directly

  • Full name as shown on your official identification document.
  • Date of birth for age verification (must be 21 years or older).
  • An active email address that you own.
  • A valid Malaysian mobile phone number.
  • Bank account or digital wallet details for KYC processing and withdrawals.
  • Copies of identification documents (MyKad, passport) when required for KYC.

B. Information Collected Automatically

  • IP address and geographic location information (country/state level only).
  • Device type, operating system, and web browser version.
  • Activity logs include login times, games played, and bets placed.
  • Cookie data and device identifiers for security and user experience purposes.
  • Complete financial transaction records maintained for legal compliance purposes.

C. Information From Trusted Third Parties

  • Identity verification through licensed third-party KYC services.
  • Financial transaction verification through authorized payment processors.
  • Cross-checks against EPF lists and local financial fraud prevention agencies.
Data Type Primary Purpose Retention Period
Identification Information Identity verification & KYC 5 years after account closure
Financial Data Transaction processing & auditing 7 years (legal requirement)
Activity Log Security & Dispute Resolution 2 years
Technical Data Service & security improvements 1 year

3 How We Use Your Data

Every piece of information we collect is used for a clear and legitimate purpose. 7c77 does not use your data beyond the scope stated here without obtaining your prior consent.

  • Account Management: Creating, verifying, and securely maintaining your user account.
  • Transaction Processing: Handling deposits, withdrawals, and bonus payments efficiently and securely.
  • KYC & AML Compliance: Meeting Know Your Customer and anti-money laundering requirements under Malaysian law.
  • Platform Security: Detecting and preventing fraud, hacking, multi-account usage, and suspicious activity.
  • Customer Support: Resolving complaints, inquiries, and disputes more accurately and promptly.
  • Personalize Your Experience: Personalizing game recommendations and promotions based on your preferences and gaming habits.
  • Service Communications: Sending transaction notifications, platform updates, and important account security information.
  • Responsible Gaming: Monitoring gaming patterns to identify dependency risks and offer appropriate support.
Important Note: 7c77 does not use your personal data for third-party advertising or commercial profiling without your explicit consent. You may opt out of marketing communications at any time through your account settings.

4 Information Sharing

7c77 does not sell or disclose your personal information to any third party for commercial gain. However, there are certain situations where data sharing is necessary and lawful:

  • Payment Service Providers: Transaction details are shared with payment processors such as DuitNow, FPX, Touch 'n Go, and GrabPay solely to facilitate the processing of your transactions.
  • KYC Service Providers: Identity documents are shared with licensed and approved KYC partners solely for identity verification purposes.
  • Game Providers: Basic game data (not financial or full identification details) is shared with game providers to enable a seamless gaming experience.
  • Legal Requirements: We may need to disclose information to Malaysian authorities, courts, or regulatory bodies if required by law or court order.
  • Fraud Prevention: Required information may be shared with financial fraud prevention agencies in situations where suspicious activity is detected.

All third parties who receive your data are required to sign strict confidentiality and data protection agreements. They are only permitted to use your data for agreed purposes and may not process it for any other reason.

5 Cookies & Tracking Technologies

Platform 7c77 uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and analyse platform usage patterns. The following are the types of cookies we use:

Cookie Type Function Period
Necessary Cookies Maintaining login sessions & basic security Session only
Preference Cookies Saving language settings & display preferences 1 year
Analytics Cookies Understanding usage patterns & improving the platform 6 months
Security Cookies Detecting unauthorized access attempts 30 days

You can manage cookie settings through your web browser. Please note that disabling certain cookies may affect the functionality or security of your account on the platform. 7c77. Cookies classified as "Necessary" cannot be disabled as they are fundamental to the security of your session.

6 Data Security

7c77 continually invests in the latest security infrastructure to ensure your personal data remains protected at all times. The technical and organisational security measures we employ include:

  • Data encryption in transit using TLS 1.3 and at rest using AES-256.
  • Two-factor authentication (2FA) is available for all user accounts as an additional layer of security.
  • 24/7 security monitoring by our dedicated cybersecurity team.
  • Regular penetration testing conducted by licensed independent security firms.
  • Role-based access control (RBAC) ensures staff only access data relevant to their responsibilities.
  • Automatic periodic data backups to secure, redundant data centres.

While we take all reasonable steps to protect your data, no system is entirely infallible. In the event of a data breach involving your personal information, we will notify you within 72 hours of becoming aware of the incident, in accordance with applicable legal requirements.

7 Your Rights

As a user 7c77, you have certain rights regarding your personal data under Malaysia's Personal Data Protection Act 2010 (PDPA). We respect and facilitate the exercise of these rights:

Right of Access

Requesting a copy of the personal data we hold about you.

Right to Rectification

Correcting inaccurate or incomplete data.

Right to Erasure

Requesting data deletion subject to legal obligations.

Right to Object

Objecting to the processing of your data for direct marketing purposes.

Right to Portability

Receiving your data in a machine-readable format.

Right to Restriction

Restricting data processing in certain prescribed situations.

To exercise any of the above rights, please submit a written request to our Data Protection team via email at [email protected]. We will process your request within 30 business days. For more complex cases, this period may be extended to up to 60 days with written notification to you.

8 Data Retention & Deletion

7c77 only retains your personal data for as long as necessary to fulfil the original purpose of collection or as required by Malaysian law. When data is no longer needed, it will be securely deleted or anonymised.

When you close your account, personal data not subject to legal retention obligations will be deleted within 90 days. Financial data and transaction records will be retained for the period required under Malaysian tax and banking laws — typically seven (7) years — before being permanently deleted.

If your account is suspended due to an ongoing fraud investigation or legal proceedings, all related data will be retained until the investigation or legal action is fully resolved, regardless of the standard retention period.

9 Changes to Privacy Policy

7c77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service improvements. Any material changes will be communicated to you via:

  • In-platform notification the next time you log in after changes have been made.
  • Email notifications to the address registered in your account.
  • Update the "Last Updated" date at the top of this page.

Continued use of the platform 7c77 after the amended Privacy Policy takes effect will be deemed as your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how we handle your personal data.

10 Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how 7c77 handles your personal data, our Data Protection Officer (DPO) team is ready to assist:

Data Protection Email

[email protected] — responses within 3 business days for privacy-related enquiries.

Live Chat 24/7

For general privacy enquiries, contact us via the chat icon at the bottom right corner of the platform.

If you believe your privacy rights have been violated and we have been unable to resolve your complaint satisfactorily, you have the right to file a complaint with the Personal Data Protection Commissioner of Malaysia in accordance with the Personal Data Protection Act 2010.

Your Data is Protected — Focus on Gaming

With a robust Privacy Policy and the latest encryption technology, you can enjoy your gaming experience at 7c77 with complete confidence. Register today and experience the difference.

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